The tenets of improv - creating quickly, never being precious with ideas, collaborating with your partners and the audience – are the basis upon which I’ve built and led some great creative teams made up of every kind of thinker. When approaching a new project or campaign, I encourage the room to crank like crazy for a while; fail fast and keep going. The best ideas will last multiple rounds - they're undeniable.
The result? Work that reaches your most important audience.
And having 84.7% more fun making that work doesn’t hurt either.