What do the best comedy and the best advertising have in common? Real insight — a universal truth expressed in a new way that surprises us, sticks with us and makes us want to share it.
Casting and performance are key. I work with actors to elicit the most truthful, nuanced, human performances they can give, that will, in turn, evoke the desired response in the viewer.
On set, I am both collaborative and decisive. Setting clear expectations up front, staying flexible during the inevitable last-minute changes, and making sure we’re taking the job—not ourselves—seriously is how I like to work. In fact, I love it.